| Abstract: Systematic Innovation consists of a tool system for guiding change. It can be used to restructure your products, (and invent), structure markets, your organization, and your designs. For some special services see next menu. | |
| There are two major routes to go. | |
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Seminars & Training The typical seminar duration is 2½ days. In some cases, this is extended to three days, the last half day then serves for a session on objectives, challenged by a problem the organization faces. Such a session is usually followed by coaching a team in applying the learned know-how: Redesigning, researching, etc. Examples follow. It's pointless to list thousands of possible applications in dozens of fields. If we cannot meet your special case, we tell you. Ask about guarantees. You will immediately be able to apply what you will have learned at the seminar. Coaching improves the learning speed, making the whole process more efficient. |
Coaching through an innovation Quite often, the seminar is only the "foreplay" to the actual innovation project. There is an important difference you should recognize: The typical innovation session (brainstorming and other low performance methods) is led by a fascilitator whose main concern is to raise the group into an "innovative spirit". While this spirit may actually help to grab a piece of luck, the positive spirit is not a problem solving tool. It is a preferable and important supporting condition - no more - and easily lost when facing tough situations. CanMor goes far beyond facilitator roles. It builds an innovation team where spirit grows with the growing ability of the team. Success builds lasting motivation power. In addition great care is taken regarding appropriate communication behavior. |
Innovation Audits provide the client with reliable information on innovation capability, capacity, and climate. It indicates who are the key persons that make innovation happen, underutilized innovative persons, and persons who are stifling innovation.
The report is based on considerable interview time, and a concise interpretation of the data. It serves the leaders of a company, investors, and organizations providing grants. The company to be audited must consent with the task.
In this documents task forces are in general terms groups and teams who are to solve a problem cluster. There are basically two types. One is set up as needed, dealing with specific matters. There is a variation of a task force, which deals with continuous improvement. Systematic Innovation has special terms for these task forces, these terms are introduced during the seminar.
| Project Leader |
Link to Mgmt. |
Innovation Coach |
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| Marketing | Order Processing |
Internal Experts |
Deve- lopment |
Manu- facturing |
| Sales | Trans- portation |
External Experts |
Market Research |
Procu- rement |
Rebuilding the mission of an organization. Where are we going, and why? Who are our customers today, tomorrow? Will our base of satisfied customers increase, and why?
These are just a few questions to ask, before we ever get close to actual mission definition, and building it. Note: Making profit is not a mission, it is a result! The Creative Morphological Approach has all the tools necessary for mission building. These tools are a perfect match to Systematic Innovation.
Systematic Innovation is a systematic tool for change. It can be used to restructure markets, your organization, your products, and your designs. It is faster and more powerful than other approaches, because it involves the people concerned. It is also highly ethical, and for this reason very efficient, overcoming obstruction which is quite often a result of fear.
Everything that isn't chaos has a structure. Morphology is about structures, shapes, forms, etc. It is the scientific approach to everyday problems. Creative Morphology is the Science of Reasoning. There is far less chaos than we recognize. If we don't recognize a structure, this is no proof of chaos. It proves our inability to recognize a structure, form, shape, whatever. Systematic Innovation seminars cover some examples which show the effect. It is important to recognize that we humans sometimes just don't "see it".
Except for the Auditing, any activity mentioned on the page -and many more - is a form of coaching, a service available from CanMor. The core of the coaching is the know-how transfer. The how-to-do know-how will be transfered to you, and make you organization stronger. This differs a lot from the "tell you what to do" approach so common with most "experts". Their approach is to make you dependent on their services. Using Systematic Innovation you will be less dependent on outside help, and if you decide to aquire expertise you will know how to make the most of it. You will also become much more self reliant in your judgement. The time when you had to ask around for other people's opinion about something, or someone, will become rather small. You will know how, and what to ask, and you will replace hear-say guts reactions with well reasoned decisions.
The Innovation Coach works parallel with the project manager's Task Force. Under special conditions, the innovation coach takes on the role of a sounding board for the C.E.O., helping him or her - among other things - to ask the right questions at the right place. A discussion of this subject will reveal many more possibilities. There is more than meets the eye, and certainly more than you expect before you experienced Systematic Innovation coaching.
© Emil Zahner