Morphological Institute Canada -- Where Innovation
Matters
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Press release spring 1997
Press release 23rd March 1997
CanMor, Waterloo ON,
contact Emil Zahner, email emilzahner@cswebmail.com
sources: https://canmor.tripod.com/canmorsearch.htm http://ourworld.compuserve.com/homepages/canmor/canmorsearch.htm
Press release spring 1997
CanMor Systematic Innovation
CanMor Systematic Innovation focusses its services to companies who have recognized the
need for continuous innovation, organizations who want to replace wishful thinking with
systematic, efficient doing in every part of their organization. Application examples are
numerous. Check out the website sources: http://canmor.tripod.com http://ourworld.compuserve.com/homepages/canmor for
examples on how cost and parts count was dramatically reduced while increasing quality and
market penetration at the same time. CanMor offers two major routes to go:
1. Seminars on improving thinkng performance by Systematic Thinking / Systematic Innovation as a general basis. This includes
how to fire up one's own innovative mind (attitude), how communication works and how to apply
the knowledge, how to set up an efficient, innovation - friendly organization, and define the
characteristics of the people needed in it. The seminar focusses right away on real world
applications, like reducing cost and processing time, inventing what the customer will buy,
analysing future needs. The principle of the educational content follows systematic problem
analysis and solving. Such applications include technical innovation areas as well as services, or
markets to be built or restructured.
2. Task force guidance and project leadership. The know-how obtained during the seminar may
need some tending in practice. The typical team tends to be multidisciplined, talking in jargon.
Rather than ejaculating an avalanche of ideas unsuitable to the problem cluster at hand, the
guided innnovation trail led by a person familiar with Systematic Innovation will speed up the
process and eliminate decision errors.
Specialized seminars are dedicated to people who are faced with similar structures, though they
themselves may not recognize this. Cross fertilization is definitely a booster in such situations.
All seminar focus on real world problems, while explaining the step by step approach to analysis
of the situation and constructing the solution. As an important side effect of this high qualitiy
thinking process, communication within teams and from the team to the environment improves
dramatically, both in form and precision.
3. A third service is the thought cross fertilization between people with different work environment, but
similar problem structures. An example would be a seminar combining detectives, insurance
claim verification, research journalists, building safety specialists, security guard trainers, industrial
espionage prevention, etc. This is just a single course example. Other special courses are for
people who are dealing with logistics, processes, time and order of event related matters. A third
case are planning of towns, buildings, (malls), and traffic planning. And last, but not least, a
specialized training in system analysis for people who define software characteristics and
processes. The fact that about 80% of software never gets used is not a result of bad
programming code. It is a result of unprecise recognition what is actually needed in terms of user
requirements. This may well be a result of the "Waterfall" model used in software development. The "Spiral" model introduced 1987 in North America by Boehm should improve the situation dramatically. One of the characteristics of the Spiral model is a structure which supports continuous improvement. The Spiral model follows a general management model developed during the 70ies by Mewes in Germany, now finally applied to management of software development. It is interesting to see how concepts which have been known for a long time sometimes find extremely high hurdles to pass. The not-invented-here syndrom in action. CanMor considers to offer special training on "Spiral Management". Emil Zahner has passed this management training with 84 of 100 points.
More information is available from Emil Zahner,
email emilzahner@cswebmail.com
and the websites
sources: http://canmor.tripod.com http://ourworld.compuserve.com/homepages/canmor
Seminars are held in major towns in North America and Europe. See date table in website.
Press release Date April 1997
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Press release 8th April 1997
CanMor, Waterloo ON,
contact Emil Zahner, email emilzahner@cswebmail.com
sources: http://canmor.tripod.com http://ourworld.compuserve.com/homepages/canmor
Systematic Innovation Seminars in Ontario
Conestoga College in Kitchener ON offers a seminar on Systematic Innovation.
The seminar is based on the most powerful innovation system known today.
It combines mind and communication training with structuring organization and
processes and uses a special system of methodologies to solve medium to
tough problems in any discipline.
Improving Thinking Performance
The roots of the trained principles go back to Goethe, who proved the
link between ape and man - quite a dangerous statement at his time.
Goethe created the term Morphology (or spelled it out the first time).
His research uses many elements of morphological thinking, a term
introduced by Fritz Zwicky in his "design" of Creative Morphology,
or General Morphology. Morphology applied in medicine, linguistics,
metalurgy, etc. are subsets of General Morphology as a science.
Emil Zahner has actually met Zwicky, and was fascinated by Zwicky's
personality. Zwicky was "student" of Einstein, astronomer, and during World War 2 head
of Aerojet, where he designed jet engines and rockets from scratch,
whose principles were unknown in U.S., whlie already flying in Europe.
About 20 jet propulsion patents and the president's medal of honor prove Zwicky's
contributions. Besides this, and more, this astronomer invented the
curly yarn, when consulted by Heberlein, Switzerland. It is used in
stretch fabrics.
Zwicky's work was then refined by Hermann Holliger (work sponsored by
Ciba Geigy), who designed the system now being introduced in North America.
5 main elements cover Creative Morphology, or the Creative
Morphological Approach:
Mind - Communication - Organization - Processes - Methodology.
The beauty of the interdisciplinary system is its integralty. The
breakthrough power for finding solutions lies in the methods. The high
interdisciplinary efficiency lies in its integralty.
In North America the system is called Systematic Innovation. Who in
industry would want to start with a new terminology before taking the
course? People have to be met where they are... . In
geographical terms, that means currently Europe and North America.
A few words about Emil Zahner....
He worked many years with Raytheon, Decca Navigator, Siemens, etc.
30 years in international marketing, and design of products.
(Mechanical, electronics, measuring equipment, biological cell
breaker... )
"I designed what the world market didn't offer - and customers needed,
and reordered - even sent some machinery to Japanese subsidiary -
so we are definitely talking real world application of creativity."
Creative Morphology helped him to develop new markets, and new products.
If it worked for him, and he knows why it works, it will work for anyone in
industry, trade and services - or government organizations.
The seminar is to start 14th of April at Conestoga College Training and Development Division in Kitchener, ON.
End of PR 1997.4.8.
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Germany / Deutschland
Morphological Analysis & more:
Forschungszentrum, Jülich: Pressemitteilung
National Research Centre, Jülich: Mirrored at CanMor
This page last updated November 2002
© Emil Zahner
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